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Selling the Dream – The Benefits of professional Real Estate Photography
Posted in: Blog, Real Estate Marketing, Uncategorized by Dan on May 17, 2010
During my time as Design Manager for the First National Real Estate franchise, one of the key issues I tried to get across to our agents was the importance of professional photography in a successful real estate marketing campaign.
Why? Because real estate agent’s are not just selling a house – they are selling the Australian Dream – the dream of home ownership. Home ownership is a key cultural icon in Australia. Australians have traditionally aspired to the modest Great Australian Dream of owning a house on a fenced block of land. Nothing sells this dream like a photo. When people look at the property photos in a listing, they imagine themselves living in that space. Are potential buyers more likely to imagine themselves in the house that an agent has snapped on his 2 megapixel camera phone, which captures none of the homes character or individuality, or the bright clear images taken by a professional that showcase the home’s warmth and features, inviting them to come for a closer look? Agents have to remember that buyers look at lot’s of homes, and only choose a handful to take a closer look at. Give your property the best chance of getting a second look by using a professional photographer.
Real Estate, because of its income potential, has always been a competitive market. It doesn’t matter if an agent is based in a major centre, or a small country town – the chances are that you will have competitors. I started my career at a small country newspaper as a designer and photographer – our town only had 1 cinema, 2 supermarkets, and 3 pubs – but we had 8 agents competing in an area with a population of 4000. Now that is tight!
Ahoy – Find us work, and earn!
Posted in: Blog by Dan on May 13, 2010
To assist in the growth of our graphc and web design business, we are giving everyone the chance to earn money on any job they recommend to Ellis Creative.
So if you know anyone that needs some design work done, recommend us, and we will give you 20% of the final invoice. That’s not bad! Here’s how it works.
Your know your friend is starting a new business, they need the works – new logo, website, stationery ect.
You suggest Ellis Creative, and they agree – they now get the most awesome work ever, and love it.
The total cost of the work comes to $2000 – excluding printing and stock photos.
They are very happy with the work, and pay the bill, and we put 20% into a bank account of your choice – in this instance $400 – not bad for just opening your mouth!
And because we love that you are out the gaining a loyal following for us – we will give you an additional 10% on every job that they submit in the future!
That’s how we make working for us work for you.
Now hop to it!
Save 20% on all jobs submitted in April 2010
Posted in: Blog by Dan on April 14, 2010
To celebrate the launch of elliscreative.com.au, I am giving everyone 20% off any work they commission me to do for the month of April.
That’s right – if you submit a job by the 30th of April, 2010, you will save 20% :
So now is the perfect time to update that logo, get that webpage online, redo your shopfront, or jazz up your work vehicle.
elliscreative.com.au has launched!
Posted in: Blog by Dan on April 13, 2010
Hello – and thanks for visiting.
I am very excited to announce the launch of elliscreative.com.au. It has been a long term dream of mine to take the skills I have a developed working in a corporate advertising and marketing environment in Melbourne to the people and businesses based in North East Victoria, where I grew up, and now call home.
I have experience in most forms of marketing, including print and web promotions, local and national billboard and televeison campaigns, and even viral marketing, which in turn I offer to you.
It is important to me that you succeed, as your growth helps my growth – therefore with the same goal in mind, we can work together.
Ellis Creative would like to help your business reach its full potential in your area, and use the skills of a highly trained graphic designer (that’s me) to :
• Grow market recognition
• Build your client base
• Increase revenue
Each one of the above points go hand in hand – you cannot have one without the other.
My knowledge of the industry will save you time, and most importantly money. I know the right people in the right jobs, meaning that you will get the results you want, and the results your business deserves. I also never say yes when I should say no, offering considered advice for you to do with as you will. I work hard, so you don’t have to, and make the design process as easy as possible, as it lets us both do what we do best – running our business.
Ellis Creative knows that cost is important – everyone has budgets that they need to meet – that’s why I offer you quality design that can be tailored to any budget.
Request a quote today, you will be surprised at how competitive it is.
Read my advice on supplying a good design brief to obtain a more accurate quote.