I am a graphic, print & web designer with a marketing background
working for small & large businesses across Australia & the world
Hi, my name is Dan Ellis, and I am the owner, designer, and receptionist here at Ellis Creative. Based in rural Victoria (Benalla) I specialise in corporate identity design (logos), web design, print design and branding for both small and large business in North East Victoria, Australia, and internationally.
Typically, my work involves designing and implementing marketing promotions for small and large businesses such as logos, websites, stationery, apparel (clothing), brochures & reports, as well as general, building and vehicle signage. View my portfolio to see some recent examples.
This job started out as a simple logo design, and evolved into the Burger with the lot – with a heap of stationery and promotional items, folders, stickers, websites, vehicle signage and local advertising.
A lovely launch booklet design for Cracka WInes – Australias biggest online wine auction site. Also designed were some pullup banners for trade auctions, some website graphics, magazine inserts, and the packaging.
This was a fantastic job from start to finish, and involved a full gamut of services.
The team at Stubbs Wallace wanted to rejuvenate their brand, without losing any of its history or integrity.
After having a look at their history, and existing material, I discovered something incredible – they had been trading since 1897!
The incredible thing was, nobody would know it, as it wasn’t displayed anywhere, or represented in their branding in any way.
So the first thing I did was reposition their brand statement to ‘Taking Care of Business since 1897. That immediately tells a consumer of their intentions, and their history.
The branding was all done in B&W, with one key colour element, a burn orange. By using the B&W imagery, a sense of history is created, and the burnt orange lifts it, and makes it current.
Once the rebrand had been done, I started work on the website, which is fully responsive, and works on all phones and tablets.
The final part of the project was the office signage at both sites – and a floor to ceiling feature wall was designed with their new brand – and it looks awesome. I will load the photos up soon.
I was engaged to create the copy, as well as take the photos of all the directors.
All in all this was one of my favorite projects – visit the website on the links below to see the result.
This project was for an old mate of mine in the King Valley – I used to work in his commercial nursery during school holidays when I was knee high to a grasshopper.
Howard has branched out and now has a couple of acres of happy little hens that fill his cartons with eggs, which Howard takes to all the local markets up here in the North East, as well as down in Melbourne.
As a way of being remembered, Howard had me do him up a logo and a simple B&W label that would fit his cartons and help him stand out.
If you see Howard at one of the markets, say hello – he is a top bloke!
Recently, KFC have been trialling Breakfasts in a number of restaurants around the country.
I was asked to handle the rollout to a number of these restaurants, which included the creation of large format signage for the restaurants, shipping containers, mobile media, large format outdoor media, tram stops, letterbox drops, and a whole range of media. It was a huge job, and lasted 3 months.
It’s all going well so far, and if you are feeling peckish, you can have a crack at one of these delicious Bacon & Egg Rolls at either of the Wallan Hwy sites coming in or out of Melbourne!
Ashlyn is the owner of her own legal firm in Ontario, Canada, and I have had the pleasure of working with her on a few projects now.
This design was for her own personal cards, and was one of the many different versions we did. I fell in love with this one, and Ashlyn liked another version I did at a later date :)But it’s my site, so I will show off the card I liked better! Haha!
I also got to design Ashlyn’s website, which link is below – check it out – like most of my sites, this is fully responsive, and works on all phones and tablets as well
I really enjoyed this job – I love designing business cards, and I am lucky enough to be working with Ashlyn on another huge project – stay tuned!
This was a fun little project for one of the local country football and netball clubs in the area.
It was a lovely 24 page colour booklet that told existing or prospective volunteers, members, and sponsors, everything they needed to know about the wonderful little footy club that they were a part of.
This was great, and the club supplied all photos of volunteers, members, players and participants of all ages.
The final product looked awesome and was testament to the club, and will be a great tool for them in the future!
Over the years I have helped out the Benalla Trust Foundation, as it is such a great initiative.
This time, it was creating an emotive design that communicated the Trust’s purpose to potential families in need, as well as strike a cord with people who may be in a position to help out the trust financially.
It feels like I have been working with Sean the ‘Swiss Wine Guy’ for ages, although it’s only been a few months.
Sean is an entrepreneur, and spends his time flitting from Switzerland to Canada, madly getting the word out there about the wonderful Swiss Wines he sells to those lucky people in Canada.
Sean approached me after seeing the work I had done on the launch of the Cracka Wines material online, and an email and a skype call was all it took to get started on his project – the design of his new eCommerce Wine website. It had to look awesome, be responsive (mobile and tablet friendly) be easy to navigate, and easy for his programmers to develop. With all that in mind, I set to it, and this was the result!
I have also just finished some exhibition material for Sean, who emailed me on a Friday with an urgent request for some pullup banners he needed sent to print that Sunday, which turned out great.
I finished them with plenty of time for proofing and printing, and Sean got his banners in time for his Tradeshow on Tuesday. I am not sure what he said to his printers to get them to turn the job around so quickly, but it worked!
We’ve now turned our attention to a fantastic new project, designing a brochure with his current range of Swiss Wines. See it first here
Mick at Nightlighter is truly living the dream. He actually gets paid to set things on fire, and blow things up! And it all looks very pretty!
In between New Year, Chinese New Year, weddings and various other engagements, Mick decided it was time to lift his company profile to reflect the type of work he does.
So we stuck our heads together and gave his image a bit of a facelift, across printed and digital media. Did I get paid in coin, or with fireworks – I couldn’t possibly say – but both parties were pleased with the outcome.
As far as design jobs go -this was a doozy. I had one month to turn around a logo design for a full rebrand for this prominent real estate company. To give you an idea of the scale of this project, their previous corporate identity was 320 pages long (i know this because I designed it as well).
The design brief was to create a modern logo that kept elements of the original logo created in the early 1980′s. This is not as easy as it sounds, as the old logo design was massaged and pulled gently into the 21st century. Along the way, the red swash was lost, and the navy blue was toned down slightly. The fonts were updated, and in the end we found ourselves with the current design, which was rolled out to 600 offices in Australia & New Zealand.
This Benalla based legal firm wanted to refresh their identity so it better represented their business, and had a more professional appeal.
The logo design represents a chess piece (knight) combined with a quill, representing the sometimes complicated nature of legal work the company undertakes.
Once the logo design was finalised, it was applied to the companies stationery range, as well as display and building signage.
I bring a personal, friendly & strategic approach to every project I work on.